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Ogilvy Caribbean WINS At AAATT Creative Awards 2020
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Ogilvy's Sarah Inglefield takes the Helm at Ogilvy Caribbean
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How Covid Has Created A New Battle For Relevance
The solution for brands' Covid woes lies in a simple change of focus: from how to sell more to how to service more.
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Returning To The Workplace: A Playbook For Leaders And Managers
Providing psychological and physical safety should be the minimum standard for preparing employees to return to their workplaces
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Ogilvy's Sarah Inglefield takes the Helm at Ogilvy Caribbean
10/15/2020
Ogilvy Caribbean, a leading brand communications agency in the region, has appointed Sarah Inglefield as Chief Executive Officer with immediate effect. After two years leading Ogilvy Caribbean, Sarah will assume operational control of the company with Anthony Inglefield formally retiring from an executive role. He will now focus on developing the Ogilvy Consulting unit.
In her new role Sarah’s mission is to accelerate the transformation of the business to respond to client needs in brand strategy, customer experience and digital transformation leveraging the Ogilvy’s award-winning tools and expertise. Delivering effectiveness continues to be the centre of work particularly pertinent in these times. She will as well continue the development of the regional network.
Anthony said; “We are excited for what lies ahead for Ogilvy Caribbean with Sarah at the helm. Sarah has demonstrated an instinctive understanding of our core business, particularly in the post COVID-19 communications and marketing space. Her 2019 business transformation plan foreshadowed the ‘new normal’ business landscape and will certainly make Ogilvy Caribbean matter for years to come.
Sarah has a proven track record for delivering excellence with passion across a number of Ogilvy worldwide teams including London and Seoul. We are grateful for her leadership as she forges the next chapter in the Ogilvy Caribbean journey.”
The Executive leadership appointment forms part of a broader restructure plans to make brands matter, specializing in creating valuable customer experiences, design and communications. With closer ties now to the Ogilvy LATAM network and Ogilvy Miami hub, Ogilvy Caribbean will benefit from greater access to these award-winning tools, resources and talent.
On her executive appointment Sarah commented: “I am fascinated by the changing face of our industry, and have a plan that will help us, and our brand partners thrive for decades to come. All the experience I’ve gained internationally in Europe, Asia and the Americas have prepared me for this role and I’m delighted to be able to elevate and inspire our local team.”
Passionate about mindfulness and wellness, Sarah’s spare time is spent working with local NGO’s, developing events and workshops that bring meaningful experiences to local communities. She also acts as a mentor to young women in business.